Watching The Seagull’s Film (2018): Conflict Identification in an Analysis of Audience Reception

Film is a mass communication medium that carries messages to be conveyed to its audience. The Seagull (2018) is a film that adapts the famous drama by anton checkov which is set in the conditions of general society at the end of the 19th century. Several conflicts are presented in this film so they are full of the meaning of life. This research is about audience reception studies which aims to identify audience reactions to the conflict in this film. The method used in this research is a qualitative descriptive research method using an ethnographic audience approach and stuart hall's audience reception analysis as an analytical tool. Data was collected using the FGD or focus group discussion method. In this way, it produces an analysis that leads to conflicts or problems in the film the Seagull which causes disappointment with reality which does not match the expectations of the characters in the film.