Health-Seeking Behaviors of Mothers: A Foundation for Developing Targeted Health Programs

Health-seeking behaviors among mothers play a crucial role in managing childhood diseases such as measles. This study examines the demographic profile, knowledge, attitudes, and health-seeking behaviors of mothers with children diagnosed with measles, providing a foundation for developing targeted health programs. A quantitative descriptive research design was employed, utilizing a structured questionnaire to collect data from mothers. Statistical analysis included frequency distribution, mean scores, and correlation testing to assess relationships between knowledge, attitudes, and health-seeking behaviors. The majority of mothers were aged 21-30 years (64.38%), had post-secondary education (82.37%), and belonged to the middle-income bracket (71.26%). Knowledge about measles was generally low, with an average score of 6.63 out of 14, and 92.34% fell into the low knowledge category. Attitudes towards measles were average (mean = 3.072), with misconceptions about its causes and hesitancy toward vaccination. No significant relationship was found between knowledge and attitudes (r = 0.009, p = 0.888). Health-seeking behaviors were strong in preventive measures (mean = 4.106) and care-seeking (mean = 3.639), with mothers favoring private healthcare facilities and barangay health centers. However, the timing of care-seeking was delayed, with most seeking medical attention between the 4th and 5th day of illness (mean = 3.395). Despite proactive preventive measures, mothers' limited knowledge and misconceptions hinder optimal health-seeking behaviors. These findings highlight the need for targeted educational interventions, timely healthcare access, and policy enhancements to improve health outcomes.