Social Media Advertisement as Contributing Factor in Customers Buying Decision

The study was conducted to determine the effect of social media advertisement as a contributing factor in customers buying decision as a marketing strategy of selected food delivery services in Novaliches, Quezon City. The study aimed to identify the impact of social media advertisement that entices them to use food delivery services, the importance of using social media as a marketing strategy and how convenient it is to them, and the effect of social media advertisements in their digital lives. A random group was created to analyze the respondent's experience with the element of their purchase decision. The findings reveal that social media advertisements have an impact on customers' buying decisions. In terms of the contribution to customers' purchasing decisions. The study contributes to the existing literature by providing empirical evidence on the effectiveness of social media advertising strategies in influencing consumer purchasing behavior, offering practical implications for marketers aiming to optimize their digital outreach.