Talented human resources will help organizations compete and succeed in the global market. Training activities can improve staff and organizational performance. This study aims to determine the role of training strategy in enhancing the performance of technical managers at PT XYZ. This research was conducted using a qualitative approach using in-depth interview techniques with key informants. The findings revealed that the training strategy for technical managers effectively increased participants’ awareness and understanding of job descriptions, operational standards, and new techniques related to the task. Furthermore, the training results reduced the number of customer complaints, but this was not consistent yet. Companies still need to incorporate training into their daily operations for all staff levels.