Enhancing Agribusiness Performance through Effective Supply Chain Management: A Study of the South West and Littoral Regions of Cameroon

This paper, titled "Enhancing Agribusiness Performance through Effective Supply Chain Management: A Study of the South West and Littoral Regions of Cameroon" explores how effective supply chain management can enhance performance among agribusinesses in the Southwest and Littoral regions of Cameroon. Employing a purposive sampling technique for comprehensive coverage, and utilizing a robust regression estimation approach, the analysis highlights the critical importance of supply chain management practices in influencing agribusiness performance in the South West and Littoral regions of Cameroon. Key findings indicate that customer relationship management and information sharing significantly enhance performance metrics, while supplier relationship management poses challenges, particularly regarding environmental sustainability. This underscores the necessity for a balanced approach that integrates social, economic, and environmental objectives. To improve agribusiness performance, it is recommended that businesses prioritize customer relationship management strategies to leverage their positive impacts, enhance information-sharing practices with a focus on quality, and balance supplier relationships with sustainability goals. Additionally, implementing training programs to address gender dynamics and harness the innovative potential of less experienced individuals can foster a more inclusive and effective agribusiness environment, ultimately driving performance improvements across the sector.