Factors Affecting the Purchase of Cosmetics After the Rise in Popularity of the “Save Ralph” Campaign

The purpose of this research is aimed to study the factors affecting the marketing mix and the conservation of animals following the “Save Ralph” campaign. The questionnaire was used for data collection. The data was collected from a sample size of 500 people and was analyzed by using a statistical analysis program (SPSS) using the descriptive statistic method. The modal demographic in the survey are females who are 20 years old or younger in undergraduate programs. The survey also attempted to gain insights into which factors had the most influence in the decision process of purchasing beauty products. Aspects such as marketing mix or efforts taken for animal conservation have been examples of variables that this research paper has taken into account. When asked about factors that affect their decision in buying beauty products, whether it’s a marketing factor or a factor regarding animal conservation after the “Save Ralph “campaign. The results demonstrate that the sample group placed the most emphasis on animal conservation followed by marketing mix, which can be classified into product, price, place, and promotion.