UIJRT » United International Journal for Research & Technology

Effectiveness of Talent Acquisition Methods: A Case Study of ITC Sonar and Royal Bengal

Pratiti Pal and Dr. Shweta Misra
Keywords: Talent Acquisition, Recruitment, Selection Methods, Hotels, Campus Placement.

Total Views / Downloads: 8 

Cite ➜

Pal, P. and Misra, S., 2021. Effectiveness of Talent Acquisition Methods: A Case Study of ITC Sonar and Royal Bengal. United International Journal for Research & Technology (UIJRT), 2(4), pp.16-28.

Abstract

Talent acquisition is a strategic approach to identify, attract and hire top talent to efficiently and effectively meet dynamic business needs. The term ‘Talent Acquisition’ (TA) is often used synonymously with recruiting. India, being a country with high population as well as having a huge number of unemployed candidates, sourcing and engaging the right talent is a big challenge.

Objective: 1) To identify the satisfaction level of employees for the talent acquisition methods adopted by ITC Sonar and ITC Royal Bengal 2) To identify the extent of effectiveness of talent acquisition methods in the recruitment of the employees.

Methodology: This is a descriptive study which has been conducted by a case study approach. It is conducted on the employees of ITC Sonar and ITC Royal Bengal. The sample size taken was 30 and convenience sampling technique was used. The data was analysed used MINITAB 14 software. Results: First Objective: The mean and SD of satisfaction level of employees was 4.33 on a scale of 5 with a Standard Deviation of .626. Second Objective: The p value of Mann Whitney test was .8519 and .7716 for the difference seen in the satisfaction and talent utilisation (respectively) of employees who were recruited by Campus Placement and Other Talent Acquisition Methods (walk in, consultancy, employee referral, welcome lead). The p value of Mann Whitney test was .0251 for difference in minimum expected year of service in the organisation by the employees who were recruited by Campus Placement and Other Talent Acquisition Methods (walk in, consultancy, employee referral, Welcome Lead).

Conclusion: The satisfaction level of employees is high for the selection process of ITC Sonar and ITC Royal Bengal. Methods like walk in, consultancy, employee referral, Welcome Lead are more effective as compare to campus placement method.

References

  1. Agrawal, N. (2016). A Research Paper on the Effectiveness of Talent Acquisition Procedure of Larsen & Toubro. Knowledge consortium of Gujarat- journal of multi-disciplinary, Issue 13, page number 1-5.
  2. Alashmawy, A. & Yazdanifard, R. (2019). A Review of the Role of Marketing in Recruitment and Talent Acquisition. International Journal of Management, Accounting and Economics, volume 6, Issue 7, July, page number 569.
  3. AzraIshrat & Wali, S.M. (2017). 9th International Conference on Recent Development in Engineering Science. Humanities and Management, ESHM-17, 23rd December, 2017.
  4. Bhatnagar, J. (2008). Managing capabilities for talent engagement and pipeline development. Industrial and commercial training, volume 40, number 1, page number 19-28.
  5. Cakar, K. (2018). Employee Recruitment and Selection Process Within Hotel Establishments: a Complete Case Study. 2017 International West Asia Congress of Tourism Research (IWACT). http://www.researchgate.net/publication/322235114 Accessed on 12th September, 2019.
  6. com, (2016), ‘What is the Difference Between Recruitment and Talent Acquisition?’ available on: https://www.jobvite.com/recruiting-process/what-is-the-difference-between-recruitment-and-talent-acquisition/, accessed on, 27/04/2020, 01:10 am.
  7. Kohli, G. (2013). Research paper on “Talent Acquisition Latest Trends”. Paripex- Indian journal of research, vol: 3, issue: 4, page number 223.
  8. Nzonzo, J. & Chipfuva, T. (2013). Managing Talent in the Tourism and Hospitality Sector: A Conceptual View Point. International Journal of Academic Research in Accounting, Finance and Management Sciences, Vol. 3, issue 2, page number 92–97.
  9. Pillai, M.R. & Bhandari, A. (2018). Talent Acquisition and Management in the Middle East: A look into new Policies and Practices in PSUs. International Journal of Science & Research, volume 9, Issue 8, page number 588.
  10. Santhosh, R. (2019). A Study on Talent Acquisition Approach in Hospitality Industry with Special Reference to Idukki District, Kerala. India’, International Journal of Current Advanced Research, volume 08, issue 04, page number 18190-18193.
  11. Scott, B. & Revis, S. (2008). Talent management in hospitality: graduate career success and strategies. International Journal of Contemporary Hospitality Management, Vol. 20, Issue 7, page number 781 – 791.
  12. Sequeira, A. J., Attupuram, P. & Gopalakrishnan, S. (2015). Talent Acquisition process in a multinational company: a case study, SSRN Electronic Journal. http://ssrn.com/abstract=270808 Accessed on 11th September, 2019.
  13. Slavkovic, M., Pavlovic, G. & Simik, M. (2018). Employee recruitment and its relationship with employee satisfaction: verifying the mediating role of the employer brand. Economic Horizons, Volume 20, Issue 2, page number 125-137.
  14. Srivastava, P. & Bhatnagar, J. (2010). Employer brand for talent acquisition: an exploration towards its measurement. Vision, volume 14, issue number. 1, page number 25-34.
  15. Tyagi, R. & Parimoo, D. (2017). Talent acquisition and retention challenge in Indian solar industry–innovations in HR strategy. Asian academic research journal of social science and humanities, volume 4, issue 2, page number 152-168.
  16. Venkatesh, P., Dhibiya, P., Thenmozhi, S. & Gandhi. S. M. (2014). Changing Dynamics of Talent Acquisition- A Tool for Managing Business Teams. International Journal of Business and Administration Research Review, Vol: 1, Issue: 6, July-Sept, 2014, Page number-1.

For Conference & Paper Publication​

UIJRT Publication - International Journal