Impact of Globalization on Rural Women in India: Cultural, Emotional and Digital Transformation

Globalization has reshaped rural India not just in terms of economy, but in the everyday lives of women navigating cultural and digital transitions. This qualitative study draws on NGO reports, government documents, and case studies to explore how rural women experience globalization as both opportunity and disruption. Thematic analysis reveals three key patterns. cultural tension, emotional stress, and the digital divide. Young women often embrace digital tools and new aspirations, while older women face emotional disconnect and struggle with changing norms. Despite gradual shifts, resistance and identity conflicts persist. The study argues that rural women must be seen not only as economic contributors but as emotional and cultural agents. Inclusive policies and digital literacy initiatives are essential for their holistic empowerment in a rapidly globalizing world.