Strategic Agility Practices and Sales Sustainabilty of Micro and Small Enterprises (MSE’s) in the City of Mati

This study examined the relationship between strategic agility practices and sales sustainability among micro and small enterprises (MSE’s) in the City of Mati, Davao Oriental. Specifically, it assessed the level of strategic agility in terms of change disposition, business continuity planning, market acuity, and fluid partnering, as well as the level of sales sustainability in terms of management, work-related, financial, marketing, technological, and political-legal factors. It also determined the significant relationship and differences between these variables. A descriptive-correlational survey research design was employed, involving 300 MSE owners and managers selected through simple random sampling. Data were collected using a structured questionnaire and analyzed using frequency, percentage, mean, standard deviation, Pearson’s r, and Analysis of Variance (ANOVA). The findings revealed that both strategic agility practices (M = 4.46) and sales sustainability (M = 4.47) were at a very high level. Market acuity ranked highest among agility dimensions, while work-related and management factors were the highest contributors to sales sustainability. A strong and significant positive relationship was found between strategic agility practices and sales sustainability (r = 0.775, p < .001). Significant differences were observed in both variables when grouped according to marital status, educational attainment, and seminar attendance. The study concludes that strategic agility is a key driver of sales sustainability among MSE’s. Enterprises that are adaptive, market-responsive, and actively engaged in training are more likely to achieve sustained sales performance. Strengthening agility practices and promoting continuous learning are essential for long-term business success.