Selling Strategies Used Among Local “Carinderias” in Barotac Nuevo Public Market

This descriptive research, aimed to determine the most predominant selling strategies used among local Carinderias in Barotac Nuevo Public Market and the most predominant selling strategies when classified according to the product/ service, price, people, place, and promotion of marketing. The Purposive Sampling Method was employed in the selection of the manager/owners as respondents in this investigation. This study used a researcher – made questionnaire checklists to gather information that the Managers/ owners of Carinderias in Barotac Nuevo Public Market. The mean and standard deviation are the statistical tools used presented in tables to supplement the discussion. Results showed that product/service, place, people and price are the most predominant Selling Strategies used among Local Carinderias in Barotac Nuevo Public Market because they were highly used/ employed. On the other hand, most of selling strategies under product/ service, price, people, place, and promotion were highly used/ employed.