The Role of Self-Ordering Kiosks in Enhancing Customer Satisfaction of Selected Fast Food Chain in Quezon City

This study investigates the influence of self-ordering kiosks on customer satisfaction in specific fast food establishments located in Quezon City. Self-ordering kiosks have become a notable innovation in the food service business, driven by the ongoing revolution in technology, with the goal of enhancing the customer experience. The objective of this study is to assess the impact of these kiosks on different dimensions of consumer satisfaction, such as the speed of service, accuracy of orders, and overall convenience. The study aims to gain thorough insights into the success of self-ordering kiosks by using a quantitative method through the survey gather from customers and staff. The results are anticipated to provide fast food chain executives with valuable insights into the advantages and difficulties of adopting this technology, ultimately leading to the development of more effective service plans and increased consumer contentment in the fiercely competitive fast food sector.