Impact of Digital Business Model on the Sales Performance of Local Businessmen

With the rise of digital platforms using all digital business model that affect the operation of the sales performance of the local businessmen. Digital revolution has reached the wider audience and increase their sales. These digital businessmen are encouraging convenience and ease of online shopping which attracted more customers, to improve and increase local businessmen sales performance. This researcher examined the local businessmen in Sorsogon. Who is Served as respondents through purposive sampling. The study used survey-questionnaire to collect data. The results indicated that local businessmen have various challenges facing and adopting digital business model. The most significant challenge identified is the quality of internet access were the major impact affecting the sales performance of the local businessmen. Including the level of digital skills among staff. This indicates a need for better digital literacy and skills training to ensure that employees can effectively utilize digital platform. Nevertheless, local businessmen perceive this undertaking as an additional burden need of ongoing training and education needed by local businessmen. The researcher was constrained by the time allotment for data collection and the absence of more precise categorizations. Simplifying digital tools or providing more user-friendly. Were some of the identified challenges. The digital skills, technical support, that ensure a smooth and effective digital transformation is what they need. Further investigation might be directed towards the attitude or behavior of local businessmen towards the principal determinant in the adaptation to digital business model.