Coping Strategies of Pili Product Establishments in Sorsogon City: Groundwork for Strategic Opportunities

This study explores the coping strategies employed by pili product establishments in Sorsogon City from 2020 to 2022 to address challenges in production, sales, marketing, and management. Using a descriptive research approach, the study integrates quantitative and qualitative methods, surveying 11 establishments to identify problems and assess their responses. Findings highlight significant disruptions caused by the COVID-19 pandemic, supply chain vulnerabilities, rising raw material costs, and financial constraints.Retail distribution dominated the industry, with products like pili nuts and pasalubong items central to operations. Strategies included online selling, price adjustments, order-based production, and proactive supply management. Marketing efforts focused on social media and enhancing product presentation, while management adopted flexible staffing and operational rule-setting to mitigate financial strain.The research emphasizes the need for diversified product offerings, government and private sector support, digital transformation, and financial accessibility to ensure industry resilience and sustainability. Recommendations include expanding distribution channels, improving workforce training, and fostering innovation to strengthen the pili industry’s competitive position globally.