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Louisse Alfonso Ramirez, Caress Marie L. Simuangco, May Ann G. Nollora, Kenneth Bryan M. Aliser, Roberto Jr. N. Banton, and Hazel Joy C. Cayabyab, 2025. United International Journal for Research & Technology (UIJRT). 6(6), p66-71.
Abstract
This study explores the comparative analysis of economy hotels and Airbnb accommodations in Quezon City, focusing on customer preferences and market competitiveness. Using a quantitative research approach, data was collected from travelers and guests through surveys to assess factors such as pricing, convenience, amenities, security, and overall customer satisfaction. Findings reveal that while economy hotels offer standardized services and enhanced security, Airbnb accommodations provide unique experiences and greater affordability for extended stays. The study highlights key competitive advantages and challenges faced by both lodging options in Quezon City’s hospitality industry. The results offer insights for business owners and policymakers to enhance service quality and market positioning.
Keywords: Economy hotels, Airbnb, customer preferences, market competitiveness, hospitality industry.
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