This study aims to analyze the Increasing Added Value of the Creative Economy Startup Ecosystem in the Culinary Sub-Sector (Case Study of Winner 1 Food Startup Indonesia 2020). observations on one of the programs or activities organized by the Ministry of Tourism and Creative Economy through the Deputy for Industry and Investment, namely Food Startup Indonesia and one of the winners from the Food Startup Indonesia program. The research method is qualitative, using an exploratory, descriptive approach. This study was made to analyze and describe comprehensively a situation and phenomenon related to increasing the added value of the creative economy ecosystem of the culinary sub-sector and compiled into a strategic plan. Food Startup Indonesia improves the creative economy ecosystem of the conducive culinary sub-sector, increasing actors’ capacity, expanding networks, opening access, supporting financing and intermediation, and providing investment opportunities for creative economy actors.