The Effect of Satisfaction as Mediation of Loyalty
- Author(s): Irham Abdul Azis
PAPER DETAILS
- Social Studies
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Paper ID: UIJRTV4I40007
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Volume: 04
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Issue: 04
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Pages: 61-64
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February 2023
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ISSN: 2582-6832
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CITE THIS
Irham Abdul Azis, 2023. The Effect of Satisfaction as Mediation of Loyalty. United International Journal for Research & Technology (UIJRT), 4(4), pp61-64.
Abstract
This study aims to determine the effect of a mediating factor on loyalty. The mediation in this study is consumer satisfaction, with mediated factors in the form of brand awareness, brand association, perceived quality and consumer loyalty. This study observed the responses of 256 users who use the e-learning platform from various backgrounds and demographics in Indonesia. The results showed that the mediating variable in the form of consumer satisfaction can increase the relationship between perceived quality and consumer loyalty.
Keywords: Consumer Satisfaction, Consumer Loyalty, Mediation.
