Web is the term which is known by everyone in this world. It is the fastest growing sector. All of us are consumer of it either as commerce, industry & individual. Search engine optimization is a technique which is used in the internet. We can say that it is a procedure of finding our ideal outcome. Google is one of the known search engine. Search Engine Optimization is imperative for websites to improve the rank for search results and get more online visits mentioned by the client. This search engine ranks give the better and upgraded result to client, which will assist them with viewing the well-known page among the quantity of pages accessible in the search results. Aside from this search engine ranking, it likewise empowers the websites to contend with other adversary’s site as every single site proprietor hope to see their very own site on the list before other’s websites. This paper advances idea about SEO standards and fundamental methodologies. It additionally communicates diverse methods and devices that are utilized via search engines to improve its results. Also it presents the thesis section, which gives the comparative analysis of SEO techniques and tools which are used to rank our website.