Social media is increasingly becoming popular because of the combination of both technological developments and social change. The platform creates enabling environment for discussion on burning issues that has been overlooked in today’s scenario. This research is aimed at conducting the behavioural impact of the social platform among the youths in Yola metropolis. The study employed the use of survey method for data collection involving questionnaire administration and oral interview where 110 questionnaires were randomly distributed to respondents. The results indicated that many youths in the metropolis who use social media spend increasing amount of quality time on these networks. The findings of this study revealed the platform could impact negatively hence the need to identify proactive measures to forestall its attendant negative effects.