Guests’ Satisfaction and Behavioral Intention on Services of DOT Accredited Mabuhay Accommodations in Misamis Occidental

The Philippine Department of Tourism (DOT) spearheads the establishment of stringent standards for accrediting and evaluating businesses, aiming to uphold unparalleled levels of quality across all tourism-related facilities and services, while concurrently promoting the nation as a premier, healthy, and secure travel destination. This study aimed to analyze the guest satisfaction and behavioral intention on services of DOT-accredited Mabuhay accommodations in Misamis Occidental. The descriptive-correlational research design was used with 385 respondents who were guests from DOT-accredited Mabuhay accommodations in Misamis Occidental and were chosen through a purposive sampling technique. Frequency distribution, percentage, weighted mean, ANOVA, and Spearman rho were used as statistical tools. Based on the result, the majority of the respondents were ages 17-25 years old; female; stayed in DOT-accredited Mabuhay accommodations for their reasons; spent overnight; and stayed there once a year. The guests were satisfied with the services provided as to ambiance, hospitality services, and added value. Based on the behavioral intention, they agreed that they have the intention to revisit the place, convince others, and become an advocate in making referrals to their community circles, and they are willing to pay more for the services provided. The relationship between guest satisfaction and behavioral intention on the services was highly significant. In this vein, Mabuhay Accommodations may improve their facilities to attract and enhance guests’ experience, and even train employees to improve the delivery of their services.